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Lunch and Learn: Modern Market Research

Wednesday, April 03, 2024, 12:00 PM until 1:00 PM Pacific Time (US & Canada) (UTC-08:00)
Videoconference information will be provided in an email once registration is complete.
Additional Info:
Event Contact(s):
Magan Waltari
Lunch & Learn
Registration is required
Payment In Full In Advance Only
No Fee

Modern Market Research: Who, What, Where, When, Why, & How

Emergencies, supply chain issues, inflation, advances in many factors impact our market research strategies.

This session focuses on an exploration of the importance of solid market research (Why?), and the use of practical and effective market research techniques. 

Learning Objectives: 

* Identify the core needs and purpose of a modern approach to market research.
* Develop a thorough market research process.
* Explore and apply effective market research techniques.

Presenter:  Stephanie Gale, NASPO

Stephanie Gale serves as the Training Program Manager for the National Association of State Procurement Officials (NASPO), a non-profit association dedicated to advancing public procurement nationwide. In this role, she oversees the planning, content creation, and execution of NASPO’s Procurement U instructor led training offerings, with a focus on up-to-date utilization of adult learning engagement practices in a virtual setting.

Stephanie has been with NASPO for more than two years and has fifteen years of experience in a variety of training and development roles. Prior to NASPO, she spent five years as a Senior Buyer for the State of West Virginia’s Central Purchasing Division, where most of her time was split between IT procurement and working with agencies whose procurement practices needed support for improvement.

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